…Arise Nodus! Finca El Renegado Undergoes a Re-branding


2015-03-26 13.55.47

In July last year VÍ vid visited Bodegas de Utiel, Finca El Renegado.(  http://wp.me/p16pqB-Ei )  It was the tenth bodega visit of our newly formed `colectivo´and our workload had been steadily building up over the previous year.

The wines from the Bodega were well-known to us and had a good reputation both locally, within Valencia and abroad and we reported on some of the developments in the pipeline.

It was a great pleasure therefore to be invited back on Thursday March 26 for a presentation of that progress, to see the refurbishment of the former tasting suite, offices, new deposits and to find out how the various marketing themes had developed. All of this is ahead of a ( by invitation)  presentation to the hostelry trade and distributors next week in Valencia´s Las Arenas hotel.

 

Marketing Team at Nodus.

Management, Technical. Marketing and Distribution Team at Nodus.

The presentation was to a varied group from the world of communications and marketing, reflecting what a diverse profession it has become with new technology developments. The traditional local ( Levante and Las Provincias) and national  `newspaper´(El Mundo) press, on-line digital weekly reviews ( La Semana Vitivinicola) , marketing specialists, DO Utiel-Requena´s press and communications officer, Radio and TV reporters  and bloggers  had been invited along with specialist niche representatives handling direct promotions through tastings etc such as ourselves.

We started our tour in the old bodega area where we had been told last year that work would start after the harvest concluded to increase the number of deposits the bodega has for the fermentation and storage of wine. From here we inspected the bottling line and it was here we first encountered the new logo…of which more later.

Cabernet Franc in the Vineyards.

Cabernet Franc in the Vineyards.

Then we went on a tour through the vineyards, something we had not been able to do last year…at this time of year the pruned vines, all trained `en espaldera´ stand-out starkly against the red soils which mark out DO Utiel-Requena. `Brotación´, or budding, is still at least a month away but the evidence of the recent heavy rains could easily be seen, the ground heavy with water and with no shortage of white flower topped wild rocket, the regions most prolific  weed and the 9 seater monovolumen had difficulty negotiating the sandy tracks!

Nonetheless under a giant Carrasca tree, a small leafed type of oak, which has great form and shape we enjoyed an aperitif of the bodega´s Cava in the company of Adolfo De las Heras, father and son, as well as the bodega´s marketing team and technical director and talked of the varieties grown and the bodega´s different `trademarks´ in the March sun.

Adolfo De Las Heras, father and son

Adolfo De Las Heras, father and son

When we returned to the nucleus of buildings it was for the more formal presentation.

Although`Nodus´ is the trademark of the bodega´s top wines it has produced other wines under the Los Capellanes and Actum lables. Nonetheless it has been the Nodus name by which the bodega has become best known, not just in Valencia but in its export markets as well. The bodegas´s owners and marketing team had come to recognise this and the first major change is that this will replace ` Bodegas de Utiel, Finca el Renegado´ as the name by which it will become known.

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With it comes a new set of lables with common backgrounds and colour coded Title and Capsules depending on the wine within the bottle. This had been tested, whilst the rebuilding work had been going on,  in wine-fairs at home and overseas and the new artwork etc has generally been received positively.

The other trademarks will continue but their lables will undergo modernisation in the coming months.

The old offices and tasting room which doubled up as an entertainment area complete with barbecue have been modernised and a shop added. Still planned are a new warehouse and barrel storage area and improvements to the casa rural/hotel are still in the planning stages.

The Old Dining Room

The Old Dining Room

The  arrangements which have seen Avensport, from nearby Venta del Moro ( an outdoor pursuits company ) continuing with their usage of the apartments and accommodation have been added to with the provision of specialist catering by `Yantar´ the towns fusion restaurant. They will provide catering for events and almuerzos for bodega visits and tours etc.

On this occasion we were treated to a lunch showing off some of this modern style of catering, starters of mackerel in a creamy sauce served with a pesto, salmon marinated in beetroot juice and lime, ajoarriero, foie in a crunchy mix and venison served in a stew amongst other dishes such as more traditional home-made desserts, ( tarts and flans) .

`Caballa´ with Pesto

`Caballa´ with Pesto

With this we tried the Chardonnay 2014 and the Tinto de Autor 2012 with its four varieties.

It has taken 10 years for the Nodus trademark to reach this level of importance to the Caudete de las Fuentes located bodega with its 200 hectares of vineyards and 300 more of mediterranean forest . Monday will see that launch formally to the hotel trade where the old Nodus and other brands were well-known and received. we have no doubt this progressive step will have been worth the effort, the  wines themselves are not affected by the change of labelling and there is little doubt that in the hands of the current team the quality of wines will only improve.

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VÍ vid has no doubt that we will continue to show them at tastings and look forward to our part in their future promotion!

VÍ vid at Nodus

VÍ vid at Nodus

 

 

 

 

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